Google Analytics

Best For

Any sized business wanting to track and analyse customer behavior and interactions with their web pages.

Product Details

Google Analytics offers tracking in several areas, including referral source tracking, time on site tracking, conversion tracking, site search tracking, keyword tracking, pageview tracking, and user interaction tracking. It allows users to segment their audience, for example, by location or age. It has a customizable dashboard and offers integrations with other apps and services like Google Optimize (which allows users to run split tests).

Google Pricing Overview

Google Analytics is a free service.

Google Analytics screenshot

Starting Price

Free

Free Trial

No

Platform

Installed - Mac
Cloud, SaaS, Web
Installed - Windows
Mobile - iOS Native
Mobile - Android Native

Training

In Person
Live Online
Webinars
Documentation
Not Offered

Support

24/7 (Live Rep)
Business Hours
Online
Email
Phone

Features

Referral source tracking

Time on site tracking

Conversion tracking

Site search tracking

Keyword tracking

Pageview tracking

User interaction tracking

Segmentation

Customizable dashboard

Integrations with other apps and services

Brands that use Google Analytics

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