Small-to-medium sized businesses who want to manage their marketing campaigns in one platform.
Mailchimp offers email marketing campaigns (using pre-made templates or creating emails from scratch), one-off broadcasts, automations, targeted ad campaigns, and physical postcard ads (for an extra cost). Users can segment their contacts, track visitors to their web pages, and run split tests on their web pages.
Users can integrate with social media by scheduling posts and running ads for Instagram and Facebook.
They also offer detailed reporting and analytics.
Mailchimp Pricing Overview
Mailchimp has four plans: Free (for basic features), Essentials (starting at $9.99 per month), Standard (starting at $14.99 per month), and Premium (starting at $299 per month). They offer a free trial, too.