15 White label products that are worth selling in 2021

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Want some ideas for the best white-label products to sell in 2021? We’ve got you covered.

The possibilities are endless when it comes to white-label products, but it brings up so many questions:

How do you find the best suppliers?

How can you avoid wasting your money on products that nobody is interested in?

What are people buying right now, and which products will actually sell well in 2021 in beyond?

Straight off the bat, we’ll give you 15 products that we think will do well this year, covering a wide array of niches, from pet care to children’s clothing, stationery to smartphone accessories.

We’ll give you a rundown of why we think they’ll do well for you – we’ve picked our products based on marketing trends and sales figures, so you can consider them a pretty safe bet.

Plus, we’ll look at why you should consider selling white-label products in the first place, where you can find suppliers, and some frequently asked questions, too.

Let’s go right ahead and get straight into the products!

15 White Label Products to Sell in 2021

Stainless Steel Water Bottles

Reusable water bottles remain hugely popular, with the market to reach $10.19 billion by 2024 according to research by Transparency Market Research. With more and more people becoming aware of the environmental impact of plastic, stainless steel bottles present a good alternative. Plus, they have the ability to keep cold drinks chilled for up to 24 hours after filling, and hot drinks will stay warm for up to 6 hours.

As well as being a good seller, stainless steel water bottles with your company branding could help to improve your eco credentials, too.

This option from Alibaba allows you to customize each bottle with your logo. You can also customize the packaging.

Essential oils

Essential oils continue to grow in popularity. Commonly used oils include tea tree, rosemary, and lavender, but you can get a huge range – and the market value of essential oils is expected to grow to 27 billion dollars by 2022.

You can buy essential oils with your branding on the bottles, either individually or in sets – this option from Alibaba (pictured above) is a good starter kit. Plus, you can buy customizable packaging to fit essential oil bottles, like this one.

Reusable bags

Tote bags are a great option for all kinds of businesses – customized with your company’s branding, they make a great free gift (or a fun add-on product) for loyal customers.

As more people shun disposable plastic or paper bags in favour of bringing their own, tote bags are great for you as it’s an easy way to get more eyeballs on your company branding. Plus, they’re fairly cheap to manufacture. This option from Alibaba is great with prices starting from $0.70, although it does require a minimum order of 1000 tote bags to get customization.

Yoga gear

Yoga continues to be very popular. In fact, according to Statista, the number of yoga practitioners was predicted to grow to 55 million in the US in 2020, with the average yoga enthusiast spending $62,640 on average on yoga classes, workshops and accessories in their lifetime. With yoga continuing to be popular – especially with many people being stuck at home for large chunks of time this year and taking up yoga at home – there is plenty of scope here to choose from, with white label products that will showcase your branding nicely.

A few options include:

  • Leggings – like this option, leggings can be branded with your logo and continue to be popular, with many people wearing yoga leggings as casual daywear as well as for exercise
  • Sports bras – this option is a good one, and can be branded with a small logo
  • Yoga mats – yoga mats continue to be popular and they can be customized. This is a good option with plenty of color and design choices

Flip flops

Flip flops make a great choice for branding, as they have a large surface for your logo and they’re relatively cheap to purchase. They’re a good option for companies that want to offer a freebie or cheap gift for loyal customers, and they’re good for hotels or hospitality businesses as a gift for guests. This option by Alibaba has a great price point, starting from $0.20 per pair, but customized flip flops and packaging can only be obtained if you order a minimum of 5000 pairs.


Enamel pin badges are a great niche to explore, with Google Trends showing a good increase in popularity over the past five years:

You can have enamel pins (or more traditional round badges) customized with your company branding, and you can get them in a variety of shapes and sizes (for example, the coffee cup above would be a great one for a café). They’re fairly cheap to manufacture and you can sell them at a good price point, making them a great ‘add-on’ item for your store or business. This one from Alibaba comes in a variety of designs.

Children’s Clothing


There will always be a big demand for baby clothes, with parents spending a ton of money on their kids – the baby clothes industry, for example, amounts to $47,152m (and counting) for 2020. White label baby clothes make great gifts (like the onesie pictured above), or you could go for branded t-shirts for little ones.


Stationery is a popular choice. If you want a product that your customers will use – increasing your brand loyalty and familiarity – you could choose a customizable planner (like this one pictured below). Despite technological advances, many people prefer to use a paper planner, with sales reaching $342.7 million in 2016 according to consumer research firm the NPD Group. If you want to create a product that your customers will use every single day, this is a good one to go for.

Or, you could choose a notebook – these can be made cheaply and offer a great low-cost product for your customers and are a great way to showcase your brand logo. This one has a low price point starting at $0.80.

Smartphone accessories

This may sound like an obvious choice, but it’s a good seller for a reason – everyone is glued to their smart phone, whether for socialising, unwinding, or work. Statista have predicted that the mobile phone accessories market will grow to a whopping $74.43 billion by 2026, with the current market at around $28.53 billion (the most recent stats being from 2018).

If you want to try cell phone cases, this is a great option from Alibaba. Pop-socket style phone grips are waning in popularity according to Google Trends, so it may not be worth investing in those at this point, or at least investing in a small number of them to see how they sell. The other option is to go for earbud/earphone holders, which are still popular in 2021 with the rise of wireless earbuds.

Organic Cotton Clothing

According to the Organic Trade Association, sales of organic products (both food and non-food) in the U.S came to $52.5 billion in 2018. Google Trends shows that interest in organic cotton remains pretty steady:

Clothing is a broad category, but t-shirts are generally a good bet, with Alibaba offering a few good options:

(And if you want to find out more about finding great fashion dropshipping suppliers, click here to read our article.)

Sports Supplements

You may not think that sports supplements as an obvious choice, but plant-based supplements are growing in popularity, with the global plant-based supplement market estimated to reach $7.03 billion by 2026 (according to Allied Market Research).

You can find a lot of plant-based supplements on Alibaba, like:

You can put your logo on the labels and packaging. It’s worth saying that you need to do your research carefully here in terms of safety, but it could be a good fit if your business is in the fitness/health/lifestyle niche.

Smart Backpacks

smart backpacks

Backpacks are always useful, and smart backpacks are gaining in popularity too. Smart backpacks allow you to charge devices, which makes them incredibly useful for travelling. The market was expected to grow by 4.89% by 2021, so if you’re in the tech niche, this could be a good seller. Plus, there’s plenty of room for your branding on a backpack, and they tend to last a long time, making it an item that your customers will be using (and hopefully enjoying!) often. This option from Alibaba is a good one, although it does require a minimum order of 300 pieces to get your branding on the backpack.

Bamboo toothbrushes

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Bamboo toothbrushes are great as they are recyclable, and a much more environmentally friendly option than traditional plastic toothbrushes. They are estimated to reach $48.3 million in sales by 2027, so they could be a great, steady seller. This option from Alibaba is great because you can put your logo directly onto the toothbrush handle as well as on the packaging.

Sheet Masks

Sheet masks are a cheap option to personalize with your branding, and they’ve been growing in popularity over the past five years according to Google Trends. This one from Alibaba has sleek packaging which can be customized with your branding:

Prices start from as low as $0.86 depending on the amount you order, so you could get a good profit margin here.

Pet Beds

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Again, you might not think of pet beds as being an obvious white label product, but pet accessories are very popular, with the pet supply market making $19.2 million in 2019.

In fact, you can get your own branding put onto just about any pet care product – collars and leashes, food bowls, pet brushes … the list is endless. If your business fits that niche, then there are definitely products out there that will suit you. This pet bed is a great one, as it has a clear and visible logo on the side which can be replaced with your own branding.

What’s So Great About White-Label Products?

In case you’re not sure what white-label products actually are, here’s a quick rundown: they are products that can be customized (or rebranded) and resold by another company. Say you want to sell stainless steel water bottles with your company’s branding on them: you can pay a white-label provider to rebrand the bottles for you, so you can sell it to your customers.

There are a few reasons why you might want to consider white-label products:

  • It increases visibility – it’s an easy way to advertise your branding, increasing awareness of your brand
  • It increases brand loyalty – customers will associate your company with good-quality products
  • It saves time – you won’t have to design, develop, test, or troubleshoot any of the items yourself
  • It saves money – you won’t have to worry about hiring an in-house designer or product developer

Where Can I Find Them?

There are a few places you can turn to when you’re looking for new white-label products.

Use a directory

First, you could turn to a directory. These are a great way to cut out a ton of research time, as it can be hard to find what you’re looking for just by Googling. A directory will provide you with a database of genuine, trustworthy suppliers.

Our own dropshipping suppliers directory is a comprehensive guide to the best suppliers out there. It’s searchable by niche or area, and we cover suppliers that are based all around the world. We weed out unreliable suppliers, and we regularly update the directory to reflect the newest products and trends – but you only have to pay once to access it. It could be a massive shortcut for you – click here to find out more.


Okay, so you don’t want to use a directory just yet. You can use Google to find white label suppliers. Say you’re after those stainless steel water bottles – just type ‘private label stainless steel water bottles’ or ‘white-label stainless steel water bottles’.

The downside to this is (as you can see) it takes a long time to sift through the results (20,000,000 of them in this case). But you could find a supplier this way, if you are willing to put in a lot of time.


Alibaba is a good source for white-label products. It’s really easy to search for white label products, and you can find a variety of styles and suppliers for each product:

You can usually find products at low price points here, but the downside is they may take a little longer to ship if you’re in the U.S, because they tend to come from overseas. It may take a little trial and error to find good quality products.

Frequently Asked Questions

What about labels and packaging?

You can customize your labels and packaging, too. There are a few options for labels in clothing:

Sewn-in label

This means the label will be sewn into the garment itself. You can request that your branding will be printed onto this label.

Tear-away label

These are thin labels that can tear away without damaging the garment itself. This can work out cheaper in terms of customization, but once they have been removed, your branding will be gone (unless you’ve printed your logo onto the garment itself).

Custom-print label

Some t-shirt printing manufacturers will print your logo directly onto the inside of the garment, creating more permanent branding. This tends to be more expensive but it does mean your customer will always be able to see your logo. Many print-on-demand companies offer this service.


Some white label products have no printed labels at all. This is the cheapest option, but it does remove some of the brand identity and consistency from your products.

Some white-label providers offer to put your branding on the packaging, too. This is a great way to keep things consistent and professional but will cost a little more. Many people find this is worth the expense of strengthening brand identity.

How can I tell what’s trending without spending any money?

There are a few ways you can do this. Check out Google Trends – this will show you how a search term is trending in any country across time periods from the last few weeks to the past five years.

You could also try Trendhunter, which is the world’s largest trend platform, to see what’s trending worldwide.

Are there any downsides to white labelling?

The biggest downside is that you have no control over the manufacturing process. You’ll be relying on the manufacturer when it comes to quality control and the supply of the products. This is a risk that you will have to take, but it can be mitigated a little by ordering samples to check the quality before you commit to selling each product.

To Sum Up ...

We hope this has been helpful if you’re looking for white-label products. All of these options are a pretty safe bet, and they’re all good vessels for your own logo and branding. If you want more help choosing quality suppliers, remember to check out our Dropshipping Suppliers Directory!

If you want to keep reading, try these articles:

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